Since the assignment is to blog about my last entry, I will try to not argue with myself.
As far as making live feeds via the Internet available to the public, I agree with myself about having them. The difficult part is making money off of it. The CSO currently has many sponsors, those sponsors would still have a place to advertise on that web page. Internet ads are growing ever popular to businesses as a viable way to attract customers. Also, the CSO already broadcasts on PBS and public radio, so this might be another off-shoot of that type of broadcasting. Also, just because the feed is on-line doesn't mean that has to be free. If the hall still sells season tickets, this could be an option for those patrons. There are certain marketing techniques that offer free items in order to get customers attracted to their product with just the hope that the customer will eventually buy into their product. So in this case, at first there may be fewer people coming to the hall, but the "virtual attendance" might out number the actual number of people in the hall. With the hope that one day some of these customers will come to the hall and see a concert first hand. How many people first buy a CD or hear songs on the radio of a group before they see a live performance? What ever the hall decides to do to attract more people to the CSO, they must do it soon. That's a fact.
mrbortlein
Monday, March 17, 2008
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